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Optimization

The Middle Eastern Kitchen
Website development for The Middle Eastern Kitchen

content management system

BRIEF: To build a new website that would be easy to update in-house, optimised for search engine rankings and built to the design specifications provided.

SOLUTION: We built a content management system website using WordPress, customising every page to feature a different background image, page background, and navigation colours as well as customised scrollbars in different colours. Keywords and descriptions have been carefully crafted individually for each page for search engine optomisation.

OUTCOME: A content management system website which is very easy to maintain.


Filed under CMS websites, Optimization

Amanda Parer – Artist
Website design for Amanda Parer

content management system

BRIEF: To create a website to show Amanda’s paintings and sculptures online, and to allow her to communicate and connect with people who are interested in her work and career through the website and social media.

SOLUTION: We designed a gallery-style website, with a blog and links to allow easy sharing on social media sites.

OUTCOME: Amanda now has an strong online presence and collectors are able to follow her career more easily.


Filed under CMS websites, Logo design, Optimization, Slideshows, Web design

Louise Shaw custom jewellery
Web design and development by The design web, for Louise Shaw

content management system

BRIEF: To create a logo and website to showcase Louise’s jewellery.

SOLUTION: We designed a logo with a chain link theme and styled the website in gold and silver to match. We used a WordPress content management system for the website, with a slideshow of her work on the home page and three separate news categories to publish new work, industry news or provide examples of design processes.

OUTCOME: A website that makes it easy for potential clients to see what Louise can offer, enables Louise to administer the site, and enables potential clients to commission a piece more easily.

Logo design by The Design Web for Louise Shaw

logo design


Filed under Branding, CMS websites, Logo design, Optimization, Slideshows, Web design

Ucan2 Dance Studio
Website developed by the Design Web for the Ucan2 Dance Studio

content management system

BRIEF: To develop a replacement website to showcase the dance school, attract visits, be highly ranked by search engines and be able to be administered in-house.

SOLUTION: We used a WordPress content management system to develop a website that is rich in features and easy to administer.

OUTCOME: The website and linked newsletter, are proving to be effective contributors to building student numbers, and providing useful information to dance students and others seeking dance lessons.


Filed under CMS websites, Optimization, Slideshows, Website maintenance

Auckland Charter Boats
Website developed by the Design Web for Auckland Charter Boats

content management system

BRIEF: To develop an effective, high Google ranking, easily manageable website for a new business venture.

SOLUTION: The website was built as a WordPress content management system utilising a number of free plug-in features including a gallery and slideshow, drop-down page navigation and calendar. The site is easily expandable by the client as the business grows.

OUTCOME: A website that achieved immediate front page Google ranking for a number of the client’s preferred keywords.


Filed under CMS websites, Optimization, Slideshows, Web design

Rilla Moore Consulting
Website designed and developed by the Design Web for Rilla Moore Consulting

content management system

BRIEF: To build a new website to the specifications of the design template which was provided, and to optimise for search engine rankings.

SOLUTION: We built a content management system website, with keywords and crafted descriptions.

OUTCOME: A content management system website appearing on the first page of Google and other search engines.


Filed under CMS websites, Optimization

Meeow Cat Care
Website designed and developed by the Design Web for Meeow Cat Care in Sydney

content management system

BRIEF: To redesign and rebuild build a poorly performing website and to optimise the content and bring the site to the first page of Google.

SOLUTION: We came up with a more contemporary design and rebuilt the website with carefully crafted copy for optimisation.

OUTCOME: A very happy customer with regular new business now coming through the website.


Filed under CMS websites, Optimization

Rocket Science
Website refined and transformed into a content management system by the Design Web for Rocket Science

content management system

BRIEF: To replace an existing site with a content management system incorporating most of the original design concepts, but reconfigured for search engine optimisation and for site maintenance flexibility.

SOLUTION: We structured the new site with many additional pages, created a subtle animation to liven it up, and utilised widgets, custom fields and free WordPress plug-ins to provide the required functionality.

OUTCOME: A website that is now easily updated in-house and that enjoys top search rankings for most of its keywords and phrases.

bubbles animation
test tube


Filed under Animations, CMS websites, Optimization

Mishka Borowski
Website designed and developed by the Design Web for Sydney artist Mishka Borowski

content management system

BRIEF: To create a website to showcase Mishka’s paintings and installations, and to give more information to collectors and galleries about her art career.

SOLUTION: We designed and built a gallery-style site,  using a stylish slider to allow her work to be viewed, series by series.

OUTCOME: Mishka’s work is now always on show.


Filed under Branding, CMS websites, Optimization, Slideshows, Web design

Salsa Con Coco Dance School
Website developed by the Design Web for Salsa Con Coco Dance School in Auckland

a highly featured CMS website

BRIEF: To replace an ineffective website with a content management system incorporating a calendar, on-line store, videos, photo gallery, newsletter, private members’ area and many other features; then optimise the site and lift it’s search rankings to page one for target key words.

SOLUTION: We created a highly functional site that is dancing it’s way to the top of the search rankings.

OUTCOME: A website that it is proving really effective.


Filed under CMS websites, Online stores, Optimization, Website maintenance

No One You Know
Website designed and developed by the Design Web for Belinda's designer label No One You Know width=

html website with hoverbox gallery

Brief: To develop a website for Belinda to promote her “No One You Know” designer homeware label to the world.
Solution: Belinda built the site as a reference point for the media, retailers and customers in the USA, Europe, Australia and New Zealand. As well as generating interest in her designs and products, requests flowed for her to design and build websites, and this became the seed for the Design Web business.

Outcome: Mission more than accomplished.

logo design

product design, photography and retouching


Filed under Branding, Business cards, HTML websites, Logo design, Optimization, Web design

Boarding Schools Expo
Website developed for Boarding Schools Expo

content management system

Brief: After five years of providing comprehensive design and website services, encompassing business cards, flyers, magazine and newspaper advertising, simple TV commercials, outdoor banners, signage for annual expo events and an html website, we were  commissioned to rebuild and expand the website as a WordPress content management system.

Solution: We recreated the former website with additional features including a mega menu, integrated registration forms, an advertising management system, a more advanced exhibitor only area, blog and RSS feeds from relevant sites. The site is optimised for visitor numbers and search rankings, and has Google Analytics installed for tracking.

Outcome: A happy client enjoying our solutions and services.

print advertising


Filed under Branding, CMS websites, Optimization, Signage, Slideshows, Web design

Crackerjack Promotions
Website of Auckland events management company Crackerjack Promotions optimised by the Design Web

website optimised by the Design Web

Brief: To carry out an optimisation review of Crackerjack’s  stylish  event management website and recommend changes to improve search engine rankings and improve traffic.

Solution: We identified many changes that were likely to be effective, then worked within agreed budget parameters to implement those we agreed should be prioritised.

Outcome: Significant improvements in search and traffic performance.


Filed under Optimization

Nathaniel Grey

car magnet design

Brief: To develop and implement initiatives to grow Nathan’s business.

Solution: We designed and built a new optimised website with copy  drafted around prospective search keywords. We created new business cards, and advertisements to  help drive people to the website.

Outcome: The conversion of enquiries to jobs has been so successful that newspaper advertising was able to be discontinued.

business card design

Website designed and developed by the Design Web for Sydney furniture manufacturer Nathaniel Grey

content management system


Filed under Branding, Business cards, CMS websites, Logo design, Optimization, Signage, Web design

Greys Painters
Website designed and developed by the Design Web for Sydney company Greys Painters

html website

Brief: To create a low-cost basic entry level website to promote services and bring in more clients quickly.

Solution: We created a simple but stylish single page site that features examples of the client’s quality work and provides all the relevant information at a glance. Keywords were carefully tailored for search engine rankings.

Outcome: Without any other marketing, the website had generated new clients within a week and new business continues to flow.

postcard and business card design

business card design


Filed under Branding, Business cards, HTML websites, Optimization, Web design

Number 71

postcard photography and design

Brief: To generate more business.

Solution: We designed and built a new optimised website, with copy carefully written to include  keywords that Number 71 clients might use in a search. We designed all of the branding, including signage, business cards  and complimentary “Number 71″ postcards for guests and local distribution.

Outcome: Bookings have more than doubled.

outdoor sign

Website designed and developed by the Design Web for Number 71 bed & breakfast

html website


Filed under Branding, Business cards, HTML websites, Logo design, Optimization, Signage, Web design

Prohibition Big Band
Website developed by the Design Web for the Prohibition BIG Band

content management system

Brief: To develop a website to promote Stu’s “Prohibition Big Band” and get gigs.

Solution: We included photo galleries and audio and video links to present the big band and associated jazz bands in action. We also took initiatives to optimise the site for search engine rankings and generate visitor traffic.

Outcome: A significant increase in gigs and confirmation that interest in jazz is certainly alive and well in Auckland.

business card design


Filed under Business cards, CMS websites, Hosting, Optimization, Web design, Website maintenance

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